CAPABILITY STATEMENT
Required Marketing Group Inc.
Full-service advertising and marketing: strategy, creative, production and media placement across TV, radio, streaming, digital, social and out-of-home.
UEI PHN3GX85VAV6 Ā· CAGE 9FH07
- UEI PHN3GX85VAV6
- CAGE 9FH07
- Primary NAICS 541810 Advertising Agencies
- Small Business Black American-Owned
Minority-Owned Business
Company Overview
Required Marketing Group Inc. is a full-service marketing and advertising agency. Incorporated in New York in 2013.
We plan, produce and place campaigns across television, radio, streaming, digital, social and out-of-home media, and we provide strategy, creative, branding and public outreach.
The company is led by Seion Pyle Sr., Owner & CEO, and has business addresses in New York, NY and Houston, TX.
Core Competencies
Media planning and buying
TV, radio, streaming/OTT, digital display, paid social, search, outdoor and print
Marketing strategy
audience and market definition, campaign planning and budget allocation
Creative and branding
concepts, copywriting, graphic design, logos and brand standards
Radio, TV and video production
scripting, voiceover, broadcast spots and short-form video
Web and digital
website design and development, SEO and pay-per-click management
Public outreach
public-awareness and community-engagement campaigns
MARKETS & CAMPAIGN SPECIALTIES
Public Awareness & Community Engagement ā¢ Public Health ā¢ Public Safety & Emergency Communications ā¢ Education & Higher Education ā¢ Workforce Recruitment ā¢ Tourism & Destination Marketing
CORE CAPABILITIES
Marketing Strategy ā¢ Media Planning & Buying ā¢ Digital Advertising ā¢ Graphic Design & Branding ā¢ Website Design ā¢ SEO & Answer Engine Optimization ā¢ Video & Audio Production ā¢ Printing & Direct Mail ā¢ Outdoor Advertising
Services
Media planning, buying and trafficking
- Annual and campaign media plans, with flighting and budget options
- Buys across television, radio, streaming/OTT, digital display, paid social, search, outdoor, print and trade publications
- Rate negotiation, added-value requests and post-buy delivery checks
- Placement calendars, creative specs, pre-launch QA and launch confirmation
Strategy and marketing consulting
- Audience, market and competitor research
- Messaging, campaign planning and marketing plans
- Marketing audits: SEO, social, paid search and conversion
Creative, design and branding
- Concepts and copywriting for print, digital and broadcast
- Logos, brand standards and corporate identity
- Brochures, flyers, postcards, signage and banner ads
Production
- Radio and TV spots, from scripting through voiceover
- Promotional, informational and social video
Web and digital marketing
- Custom, mobile-responsive websites and landing pages
- Search engine optimization (SEO) and pay-per-click (PPC) management
- Social media content, community management and paid social
- Email marketing and content writing
Direct mail and print
- Direct mail campaigns and targeted mailing lists
- Coordination of marketing and large-format printing: banners, displays, brochures and flyers
Public outreach
- Public-awareness and community-engagement campaigns
- Press and outreach materials
Differentiators
One accountable lead: a single point of contact for every engagement, with direct escalation to the Owner & CEO.
Transparent media buying: media billed at net cost, with vendor invoices and proof of performance attached.
You own your data: digital ad accounts are set up in your name, with us as a managing user.
Reporting you can check: monthly reports against agreed KPIs, a live dashboard for digital, and quarterly reviews.
Broadcast and digital in one plan: TV, radio, streaming, digital, social and out-of-home, coordinated from a single plan.
Established 2013: a New York corporation.
Small Business: Black American-Owned Minority-Owned Business.
Government purchase card accepted.
Our Approach
Discover: a kickoff with your team, an audit of past campaigns and ad accounts, and measurement setup.
Define audiences and markets: by geography, audience type and priority, with the rationale and data sources behind each recommendation.
Allocate budget: an annual plan with channel-mix options, expected reach and cost ranges, so you can make a clear choice.
Plan by campaign: objectives, KPIs, channel roles and a test-and-learn element.
Approve and launch: you approve every plan and buy before placement.
Execute: a master placement calendar, a creative checklist and QA before launch. We confirm launch within 24 hours of go-live, with screenshots or affidavits.
Report: a monthly report on spend against plan, reach, engagement, conversions and cost per result, plus a quarterly review and a year-end summary. We are clear about the limits of attribution.
Optimize: weekly digital optimization, one tested hypothesis each quarter, budget shifts above agreed thresholds only with your approval, and make-goods pursued for any under-delivery.
Team
| Role | Name | Responsibilities |
|---|---|---|
| Owner & CEO | Seion Pyle Sr. | Contract accountability, strategy oversight, escalation; primary contact |
Company Data
| Item | Detail |
|---|---|
| Legal name | REQUIRED MARKETING GROUP INC. |
| UEI | PHN3GX85VAV6 |
| CAGE code | 9FH07 |
| Entity | New York corporation, established 2013 |
| Business type | Small Business Ā· Black American-Owned Minority-Owned Business |
| SBA certifications | None |
| Payment | Government purchase card accepted |
| Primary NAICS | 541810 Advertising Agencies |
NAICS codes
| NAICS | Title |
|---|---|
| 541810 (primary) | Advertising Agencies |
| 323111 | Commercial Printing (except Screen and Books) |
| 541430 | Graphic Design Services |
| 541511 | Custom Computer Programming Services |
| 541613 | Marketing Consulting Services |
| 541830 | Media Buying Agencies |
| 541840 | Media Representatives |
| 541870 | Advertising Material Distribution Services |
| 541860 | Direct Mail Advertising |
| 513110 | Newspaper Publishers |
| 541850 | Indoor and Outdoor Display Advertising |
| 541890 | Other Services Related to Advertising |
| 516110 | Radio Broadcasting Stations |
| 516210 | Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers |
| 541519 | Other Computer Related Services |
| 485320 | Limousine Service |
Product and service codes (PSC)
| PSC | Title |
|---|---|
| 9905 | Signs, Advertising Displays, and Identification Plates |
| 7540 | Standard Forms |
| 7510 | Office Supplies |
| 7530 | Stationery and Record Forms |
| 7520 | Office Devices and Accessories |
| 9999 | Miscellaneous Items |
Leadership, Team & Strategic Media Partners
Required Marketing Group Team
| Name | Role / Title | Responsibilities |
|---|---|---|
| Seion Pyle Sr. | CEO & Founder / Director & Strategist | Leads agency strategy, creative direction, client relationships, and overall contract delivery. |
| Clairmont Pyle | Director of Business Development | Leads business development, partnership opportunities, and client growth. |
| Nicole Lane | Accountant | Supports financial reporting, billing, and accounting operations. |
| Brian Smith | Director of SEO, AEO & Content | Leads search engine optimization, answer engine optimization, and content strategy. |
Strategic Media Partners
Required Marketing Group extends its in-house capabilities through media partners supporting digital advertising, programmatic buying, and campaign performance.
| Name | Role / Title | Responsibilities |
|---|---|---|
| Jennifer Temple | National Director | Partner contact for digital media coordination and advertising solutions. |
| Robert Brill | Founder & CEO | Provides executive oversight and escalation support for contracts, billing, and performance. Advertising experience since 2003; programmatic experience since 2011; more than $100 million in managed ad spend. |
| Lynda Flores | Director of Accounts | Oversees account management, coordinates client and technical teams, and supports performance reviews and issue resolution. |
| Chetan Miller | Associate Director of Accounts | Supports account coordination and campaign management. |
Markets & Communications Expertise
Marketing and communications solutions tailored to institutional goals, public outreach, and audience engagement.
Education & Higher Education
Student recruitment, enrollment campaigns, institutional branding, and campus communications.
Public Safety & Emergency Communications
Safety awareness, emergency preparedness, recruitment, and time-sensitive public messaging.
Public Health Communications
Health education, prevention campaigns, service awareness, and community outreach.
Public Awareness & Community Engagement
Public information campaigns, program promotion, stakeholder outreach, and community participation.
Nonprofit & Community Organizations
Mission-driven branding, fundraising campaigns, volunteer recruitment, and program outreach.
Workforce Recruitment & Employer Branding
Recruitment advertising, employer positioning, candidate engagement, and hiring campaigns.
Tourism & Destination Marketing
Destination branding, visitor campaigns, event promotion, and travel audience engagement.
Political
Campaign branding, voter outreach, issue advocacy, and political advertising.
Client References
| Client | Relevant market | Work |
|---|---|---|
| CompuTrain Inc. | Education & Training | Brand identity, business card design, and promotional materials |
| Bethel Pentecostal Fellowship | Faith-Based & Nonprofit Organizations | Logo design, visual identity, and community outreach materials |
Delivered branding, website development, promotional materials, outreach, and advertising for 10+ years.
Contact
Contact
Required Marketing Group Inc.
Primary ContactSeion Pyle Sr.Owner & CEO
- New York Headquarters:1178 Broadway, 3rd Floor,
New York, NY 10001Houston Office:3050 Post Oak Blvd, Suite 510,
Houston, TX 77056 - Toll-Free: (844) 978-1051
- Sales: (332) 296-1561
- Houston Local: (832) 278-2768
- Fax: (832) 285-3979
- Email: [email protected]
- Web: www.requiredmarketing.com
Scan to visit requiredmarketing.com
Have a requirement coming up?
Contact Required Marketing Group Inc. about an RFQ, RFP, sources-sought notice or purchase-card buy. Call (844) 978-1051 or email [email protected].
UEI PHN3GX85VAV6 Ā· CAGE 9FH07